THE SUCCESS OF THE CIVIL RIGHTS MOVEMENT LED TO INTEGRATION AND RACIAL ADVANCEMENT ECONOMICALLY AND POLITICALLY, BUT WHAT ABOUT NATIONAL NEWS MEDIA REPRESENTATION?
With integration, came racial advancement collectively and individually, economically 
and politically. Black folks gained jobs and careers few had imagined, political appointments and positions few had envisioned. 46.8 million African Americans currently have an annual buying power of $1.6 trillion equivalent to the 12th largest nation in the world and growing. According to Forbes we have 10 black billionaires and counting, plus close to two million African American millionaires (1.79 million) and increasing. Plus we have had a black President, since integration.
LEFT TO BE ACHIEVED IS OUR OWN INDEPENDENT NATIONAL NEWS MEDIA PRESENCE AND REPRESENTATION IN THE NATIONAL NEWS MEDIA ARENA
The success of the civil rights movement led to the integration of police 
departments and the mainstream news media, which has also led to the widely mistaken belief that with the integration of these two profssions, (police and the news media ) they both ended their pre-integration racist practices. That has also proven to be a major self-defeating widespread mistaken belief even among black folks.
Between camera phones, the internet, and youtube, showing integrated black cops being as abusive of blacks as white cops, that’s 
slowly eliminating that widely mistaken belief that integration ended the racist practices with the police.
But it’s not destroying that mistaken belief fast enough, even among black people, as our reporting reveals in the article on “integration delusion,” showing that mistaken belief being publicly promoted by several prominent black men. Namely, Colin Powel, Jaun Williams, and even Stephen A. Smith, mistakenly defending 
the police misconduct against Prof. Gates, shown in our feature, game-changing, breakthrough, “The Big Cover-Up” video on this website.
Who knows how much of a sample size these three guys represent of the American people believing in their misguided asertion that integration ended the racist practices in these two professions of the police and the mainstream news media. Particularly how prevalent is this misguided thinking among black people? We do know that these black guys’ televised totally wrong statements were gobbled up by the likes of Joe Scarborough on MSNBC, who quoted Colin Powel’s remark as proof that the racist offense that“The Big Cover-Up” video showed actually happening, did not occur. These guys’ lack of awareness of the integrated police behavior that was revealed in“The Big Cover-Up” video was matched by their lack of awareness of the integrated mainstream news media engaging in their racist editorial malpractice also revealed in the video.
This absence of awareness, takes us to the root of the unsolved race and social justice problem and the unfinished business of the civil rights movement, which we identify and fully explain on this website. It’s all about our having neglected to establish our own appropriate national news media operation in the national news media arena once integration showed the demise of various black newspapers and the rise of cable news television.
Unrealized, even by the American people and blacks in particular, was the fact that the integrated mainstream news media never ended their pre-integration racist editorial practice of deferring to police in race and police encounters. Contrary to that reality, it appears the prevailing mindset among the American people is that the integration of the mainstream news media ended any pre-integration news media racist editorial practices that existed.
However, we were never under that news media illusion. Early on, observing numerous local and national mainstream news media racist editorial incidents showing the pre-integration racist news media editorial practice continuing systemically, the solution of the need for an independent national news media operation has become increasingly obvious. However, the awareness of this news media need is practically non existent.
KNOWING SOMETHING’S MISSING BUT NOT KNOWING WHAT? WON’T GET THE JOB DONE
Ironically, among civil rights leaders and those who have been monitoring our progress as a race, since the success of the civil rights movement, the consensus 
is that we have made great progress but there is still progress yet to be made. Google reports, Black Americans continue to fight for structural parity in wealth accumulation, fair labor practices, voting protections, and educational equity. These advancements are actively pursued by civil rights organizations to close the enduring gaps in socioeconomic mobility.
Interestingly, in that Google shopping list of what black Americans have prioritized and are “fighting” for and actively pursuing, there is no mention of the concern that we have prioritized of our own national news media presence and representation in the national news media arena.
As far as we know, this website is the only place one will find this pre-integration mainstream news media racist editorial practice exposed and shown to be at the root of the unsolved race and social justice problem. Google’s complete absence of awareness of our lack of our own national news media presence and representation in the national news media arena was even more dramatically reinforced with that seminal George Floyd race and police inflection point that ignited worldwide BLACK LIVES MATTER protest against systemic racism.
In the wake of George Floyd’s murder by Derek Chauvin, the Minneapolis police 
officer in 2020, many corporations made pledges intended to advance racial justice. There was upwards of $340 billions pledged with the George Floyd awakening. The Washington Post revealed that over 90% of the billions pledged by major corporations were allocated toward potentially profitable financial activities—such as mortgage lending, commercial credit, and bank investments—rather than direct philanthropic grants.
Before we talk about the money available to support real advacement, we should make clear the justification to establish this national news media operation that will give black Ameicans national news media presence and representation in the national news mediaa arena that we currently are without have. Even as far too many of us are under the elusion that with the integration of the mainstream news media they ended their racist editorial racist practices that we show in “The Big Cover-Up” video,” they even knowingly engaged in the racist editorial malpractice against the black President.
For black folks to understand and appreciate the rare opportunity this website represents in opening up a realistic path to unprecedent advancement and empowerment that they can get behind, we must address the widespread lack of awareness amongst us that was made clear on two notable well publicized occaisions.
Obama Punked By The News Media is the link to the article on this website that shows and breaks down the depth of the lack of awareness that goes all the way to the top of the food chain. President Obama and his people remained oblivious to this blatant news media racist editorial malpractice in action while being the direct target of the integrated mainstream news media offense.
An even more confirming incident of this widespread lack of awareness among our fellow black Americans of this integrated racist editorial malpractice we have identified was that “Where Do We Go From Here” Oprah two-night teo hour televiion speial
for black Americans and what constitutes completing the unfinished business of the civil rights movement.
We have experienced two instuctive historic events that opens up our understanding of the little known race and social justice problem that must be addressed for us to
identifies When we line up the two historic which is graphically brough home to the nation with that George Floyd inspired Oprah’s Where Do We Go From Here? Two-nights, two- hours, television special. One inescapable point that came through is when Oprah had her hand picked Black leaders, activist, and artist and led the discussion regarding systemic racism and the actionsble paths forward.
Integration and the presence of black faces does not mean that the integrated mainstream news media dispensed with their pre-integration racist editorial practices no more than the presence of integrated black police officers means the police departments no longer engage in their racist misconduct. We document both of these institutions continuing to engage in their pre-integration racist practices in The Big Cover-Up” video. Welcome to the real world.
Basically, we have these two histrorical race and police events that irrefutably exposed the little known key systemic racist editorial integraed mainstream newsmedia problem. The George Floloyd offender in the unsolved race and police social justice problem
we’re making clear the need for this news medaa little known fact that justifies our endeavor for the depth of teh lack of awareness of the most significant
THE MOST VISIBLE AND VILIFIED RACE IN THE NATION HAS YET TO ESTABLISH OUR PRESENCE AND REPRESENTATION IN THE NATIONAL NEWS MEDIA ARENA
When we break this equation down to the three power categories of money, politics, and the national news media arena, we show glaring self- negligence in failing to establish our own all-inclusive national news media operation. All inclusive is the key. That means we cover all areas of the news and don’t marginalize ourselves by being a black news operation about black people.
We will cover everything that’s going on in the nation and the world that warrants our attention but making sure black interests and concerns are addressed. No longer will we be without our own presence and representation in the national news media arena.
Let’s be clear on what we are experiencing here.
is the one arena that we are without our own independent national news media presence and representation. The news media arena is augurably the most important because that’s where the control of information is located.
“The Big Cover-Up” video provides irrefutable details, showing how the entire integrated mainstream news media engaged and participated in their pre-integration racist editorial malpractice of knowingly supporting illegal and racist police misconduct directed at the black President, making the point that they continue to engage in their pre-integration racist editorial practice of deferring to police in race and police encounters with no black person being exempt.
that as a black Americans you can’t get too big to avoid being subject to the integrated mainstream news media’s racist editorial malpractices nor the integrated racist police misconduct It shows that for the integrated mainstream news media, as far as engaging in their pre-integration racist editorial malpractice of deferring to police in race and police encounters, that didn’t end with integration.
The most important point is that this brazen, blatant, integrated mainstream news media driven racist fiasco in the Prof. Gates Sgt. Crowley race and police incident was missed by the whole nation. Everyone slept it. Although no one else caught it, we did, and we documented this seminal race and police event in “The Big Cover-Up” video.
The video even raises the awareness of the unwitting integrated mainstream news media participants, showing them how their actions even though they may have been unintended, amounts to complicity. “The Big Cover-Up” video is instructive for those who want to address this unsolved race and social justice problem. Particularly, those who are looking for that definitive legitimate breakthrough concept that they can support, that goes to the root of the unsolved race and social justice problem.
Regarding finishing the unfinished business of the civil rights movement as it pertains to the integrated mainstream news media’s racist editorial practice, here’s the key. First priority is raising the awareness that the integrated mainstream news media even engages in their pre-integrated racist editorial practice of deferring to police in race and police encounters as exposed in “The Big Cover-Up” video. This news media racist practice is at the root of the unsolved race and social injustice problem, which we are now explaining and exposing on this website.
BREAKING IT DOWN
FIFTY YEARS OF THE MAINSTREAM NEWS MEDIA’S RACIST EDITORIAL MALPRACTICE SHOWCASED IN GATES CROWLEY RACE AND POLICE INCIDENT WAS ALMOST LOST FOREVER ALONG WITH THE BENEFIT THAT CAME FROM EXPOSING THE SUBTEFUGE
Without “the big cover-up video,” this whole body of evidence of the integrated mainstream news media engaged in their racist editorial malpractice, vilifying the black President and covering-up the police misconduct as exposed in “‘the big cover-up video,” would have been lost in the tombs of history never to be exposed. And the incident itself misreported forever.
CONVERTING THE LACK OF AWARENESS INTO UNPRECEDENTED ADVANCEMENT AND EMPOWERMENT
Obviously, as Americans, we can’t afford to be so widely and easily duped by the integrated mainstream news media, as a nation and as a race. Nor can we afford to remain without this only source that is showing the awareness and capability to monitor, identify, expose, and deter this brazen systemic integrated mainstream news media racist editorial malpractice behavior in action, as we are showing and doing here on this website.
It’s time to apply this liberating, empowering, knowledge and capability to expose this little-known, integrated mainstream news media, systemic, racist, editorial practice that’s at the root of the unsolved race and social justice problem. This is key to the solution to the unsolved race and social justice problem that’s been going on since integration.
NO LONGER DO WE HAVE TO BE UNINFORMED AND INACTIVE, WE NOW HAVE A CHOICE AND A CLEAR PATH FORWARD
In the wake of George Floyd’s murder by Derek Chauvin, Minneapolis police officer in 2020, many corporations made pledges intended to advance racial justice. There was upwards of $340 billions pledged with the George Floyd awakening. The Washington Post revealed that over 90% of the billions pledged by major corporations were allocated toward potentially profitable financial activities—such as mortgage lending, commercial credit, and bank investments—rather than direct philanthropic grants.
Only a small fraction-estimated around $4 billion to $5 billion total across major companies was designated as actual grant money, and an even smaller percentage went directly to grass roots criminal justice reform or police accountability groups. Nevertheless, police reform and accountability is where we see the root of the unsolved race and social justice problem.
The “George Floyd awakening” led to major corporations and individual 
corporate heads like Bill Gates committing upwards of $300 billion to locate and support a definitive answer or solution to the unsolved race and social justice problem.
The only problem shared by these corporate leaders is their lack of definitive information on what is the key unsolved race and social justice problem and realistic solution in waiting for them to support financially.
From the OWN Spotlight “following the tragic murder George Floyd, Oprah Winfrey speaks directly with a range of black thoughtleaders, activists and artist about systemic racism and the current state of America.” This was the thinking behind the Oprah’s a two day two hours TV special. We applaud and appreciate Oprah’s genuine endeavor to consult with that select group.
On the other side of the street, we can imagine comparable get togethers in corporate boardrooms and the head scratching of those trying to identify the worthy targets for their grant money. All of this lack of awareness of the problem and the solution that we have so clearly laid out with video evidence on this website is the key.
Our mission is to make this website unimpeachably informative and compelling so that at least those who have been genuinely looking for the key to the unsolved race and social justice problem will see there can be no solution unless it includes this all inclusive national news media operation we have presented that addresses the root of the unsolved race and social justice problem we have so ably identified.
THE EVALUATION CRITERIA
Once the commission of the offense has been documented and is determined to be the root of the unsolved race and social justice problem and that’s followed by the understanding that news media exposure is the obvious solution. The only question left to be resolved by any concerned observer is are you good or comfortable with this continuing as it is or is this unacceptable?
THE CLEAR EVIDENCED BASED SOLUTION
Fortunately, this is where “The Big Cover-Up” video presents the definitive answer to that “what to support financially” question, along with the additional enlightened breakthrough information on this website showing clearly that the solution to the unsolved race and social justice problem is the establishment of this knowledge based major national news media operation as a national cable news television network. Plus this shows why it is critical to address the lack of our own national news media presence and representation in the national news media arena.
Finally, we have identified The key issue to be addressed that if not dealt with appropriately, means the race and social injustice problem we have exposed remains uchecked and unsolved. It’s not complicated. It’s clearly explained and illustrated here by example in“The Big Cover-Up” video. It shows the mainstream news media editorial malpractice in action and being unknown and undetected until it was revealed here. The solution is presented in “The Big Cover-Up” video showing exposure is the obvious solution to defeating wrong doing that no one will defend if exposed. Very few want to be associated with betrayal and treachery when it’s exposed.
THE MONEY IS THERE: THE KNOWLEDGE IS HERE: IT’S GAME ON !
The goal to find the ultimate solution to this race and social justice problem was the initial impetus and motivation for that sudden rush of corporations and wealthy individuals announcing the availability of billions to address the unsolved race and social justice problem, which is a great first step in the right direction. Those behind the effort to support the solution to the unsolved race and social justice problem were undoubtedly hoping to find that solution needing only capital to make it happen.
One thing the problem makes clear is that the solution must include the establishment of an independent national news meda operation that will expose this news media systemic racist editorial practice we exposed of supporting racist police misconduct. “The Big Cover-Up” video, shows how it’s done. This goes to the root of the unsolved race and social justice problem that has stumped the race and the nation since integration.
WHAT COMPLETING THE UNFINISHED BUSINESS OF THE CIVIL RIGHTS MOVEMENT LOOKS LIKE
Fortunately, establishing our own national news media operation is the one thing that is totally within our power and control to make happen. As “The Big Cover-Up” video shows, this mainstream news media racist editorial malpractice is at the root of the unsolved race and social injustice problem, and will remain unchecked, until there is this national news media operation in place to address this integrated mainstream news media race and social injustice activity.
Nothing shows our vulnerability more profoundly than an integrated mainstream news media successfully driven, brazen and blatant, racist editorial attack on the first black President as exposed in “The Big Cover-Up” video, and even the object of the attack and those in ringside seats in the President Obama’s circle never saw it coming or going. That’s not only cause for alarm, that’s cause for action and shows exactly the action to take. As the say, you already know, which is to establish this breakthrough knowledge based source as our national all-inclusive national news media operation.
This puts completing this over fifty-year unfinished business of the civil rights movement in perspective. It shows that news media exposure is the most effective remedy to correct the mainstream news media driven misinformation and deter their inclination to engage in their racist editorial malpractice of misinformation. This is what is known as real news media accountability. Fortunately, most Americans support fairness and justice and want to be informed with truth and facts. In other words, there is a substantial market out there looking and waiting for this U.S.A.ThisWeek news media operation.
FORTY SIX MILLION PLUS HAVE SLEPT THIS RACIST REALITY FOR OVER THESE LAST FIFTY YEARS THAT’S ABOUT TO CHANGE
To be be clear, this advancement requires an independent major national news 
media operation. We’re talking about a 24-7 national cable news television network, that includes a 24-7 online streaming news magazine, and a 24-7 podcast. This is the all inclusive national news media operation that we have been without and working to launch.
As for the editorial direction, we will cover the same news as the mainstream news media but include what the mainstream news media has been missing as demonstrated in “The Big Cover-Up” video, This makes U.S.A.This Week, when launched, the most informative national news media operation in the nation.
This amounts to an unprecedented level of empowerment and the ability to impose national news media accountability where it’s needed and has never been. It will give black Americans national news media presence and representation and unprecedented advancement and empowerment for the first time in history. A concept whose time has come.
