THE SUCCESS OF THE CIVIL RIGHTS MOVEMENT LED TO INTEGRATION AND RACIAL ADVANCEMENT ECONOMICALLY AND POLITICALLY, YET to be ACHIEVED IS NATIONAL NEWS MEDIA REPRESENTATION?
With integration, came racial advancement collectively and individually, economically 
and politically. Black folks gained jobs and careers few had imagined, political appointments and positions few had envisioned. 46.8 million Black Americans currently have annual buying power of $1.6 trillion equivalent to the 12th largest nation in the world and growing. According to Forbes we have 10 black billionaires and counting, plus close to two million African American millionaires (1.79 million) and increasing. Plus we have had a black President, since integration and about to have the first black majority leader of congress.
LEFT TO achieve IS OUR OWN INDEPENDENT NATIONAL NEWS MEDIA PRESENCE AND REPRESENTATION IN THE NATIONAL NEWS MEDIA ARENA
The success of the civil rights movement led to the integration of police 
departments and the mainstream news media, which has also led to the widely mistaken belief that with the integration of these two profssions, (police and the news media ) they both ended their pre-integration racist practices. That has also proven to be a major self-defeating widespread mistaken belief even among black folks.
MORE IMPORTANT THAN KNOWING IS KNOWING WHY NOT
Between camera phones, the internet, and youtube, showing integrated black cops being as abusive of blacks as white cops, that’s 
slowly eliminating that widely mistaken belief that integration ended the racist practices with the police.
But it’s not destroying that mistaken belief fast enough, even among black people, as our reporting reveals in the article on “integration delusion,” showing that mistaken belief being publicly promoted by several prominent black men. Namely, Colin Powel, Jaun Williams, and even Stephen A. Smith, mistakenly defending 
the police misconduct against Prof. Gates, shown in our feature, game-changing, breakthrough, “The Big Cover-Up” video on this website.
Who knows how much of a sample size these three guys represent of mistaken black Americans people believing in their misguided asertion that integration ended the racist practices of the police and not to mention the mainstream news media.
IT’S NOT JUST RACIST PRACTICES THAT WE ARE ADDRESSING, MISINFORMATION IS ALSO A PROBLEM
We do know that these black guys’ televised totally erroneous statements were gobbled up by the likes of Joe Scarborough on MSNBC, who quoted Colin Powel’s remark as proof that the racist offense that“The Big Cover-Up” video showed actually happening, did not occur. The lack of awareness of the integrated police behavior that was revealed in“The Big Cover-Up” video was matched by their total lack of awareness of the integrated mainstream news media engaging in their racist editorial malpractice also revealed in the breakthrough“The Big Cover-Up” video.
The most visible and vilified race in the nation, black Americans, have no clue of the blatant racist editorial malpractice being engaged in by the integrated mainstream news media.
The lack of awareness of the police and news media continuing their pre-integration racist editorial practices takes us directly to the root of the unsolved race and social justice problem and the unfinished business of the civil rights movement, which we identify and fully explain on this website.
It’s all about our having failed to establish our own national news media operation in the national news media arena once integration showed the demise of various black newspapers and the rise of cable news television leaving us black Americans without our own national news media presence and representation in the national news media arena. “The Big Cover-Up” video is the irrefutable evidence of the mainstream news media engaged in their racists editorial malpractic, unchecked, uncontested, and uncorrected, but caught and documented.
Addtionally, it was unrealized, by the American people and blacks in particular, showing that the integrated mainstream news media never ended their pre-integration racist editorial practice of deferring to police in race and police 
encounters. Contrary to that reality, it appears the prevailing mindset among the American people is that the integration of the mainstream news media ended any pre-integration news media racist editorial practices that existed as was reflected in the statements of the three prominent black men, Powell, Williams and Stephen A. in that Sgt. Crowley arrest of Prof. Gates.
However, we were never under that integrated mainstream news media illusion. Early on, we observed the various local and national mainstream news media racist editorial activity showing the pre-integration racist news media editorial practice continuing systemically, making the solution of the need for an independent national news media operation becoming increasingly obvious and apparent. However, the awareness of this news media need among our fellow Americans is practically non existent even among our fellow black Americans. Time to raise the nations awareness.
KNOWING SOMETHING’S MISSING BUT NOT KNOWING WHAT? IS WHERE WE ARE NOW
Ironically, among civil rights leaders and those who have been monitoring our progress as a race, since the success of the civil rights movement, the consensus 
is that we have made great progress but there is still progress yet to be made. Google reports, Black Americans continue to fight for structural parity in wealth accumulation, fair labor practices, voting protections, and educational equity. These advancements are actively pursued by civil rights organizations to close the enduring gaps in socioeconomic mobility.
Interestingly, in that Google’s shopping list of what black Americans have prioritized and are “fighting” for, and actively pursuing, there is no mention of the concern that we have prioritized of our own national news media presence and representation in the national news media arena. In other words, this is not common knowledge, even amongst us black folks most directly impacted.
This website is the only place on the planet that one can find this pre-integration mainstream news media racist editorial practice exposed and shown to be at the root of the unsolved race and social justice problem. Google’s complete absence of awareness of our lack of our own national news media presence and representation in the national news media arena was even more dramatically reinforced with that seminal George Floyd race and police inflection point that ignited worldwide BLACK LIVES MATTER protest against systemic racism.
In the wake of George Floyd’s murder by Derek Chauvin, the Minneapolis police 
officer in 2020, many corporations made pledges intended to advance racial justice. There was upwards of $340 billions pledged with the George Floyd awakening. The Washington Post revealed that over 90% of the billions pledged by major corporations were allocated toward potentially profitable financial activities—such as mortgage lending, commercial credit, and bank investments—rather than direct philanthropic grants.
MONEY IS LOOKING FOR THE SOLUTION TO THIS FIFTY YEAR UNSOLVED RACE AND SOCIAL JUSTICE PROBLEM, WHICH CAN BE FOUND HERE
Money is available to support a proven solution to the unsolved race and social justice problem that has stumped the nation since integration. What’s in short supply is the knowledge of the solution.
HELPING THE GOOD GUYS BE GOOD
Fortunately, breakthrough evidence identifying the root of the unsolved race and social justice problem in action that has stumped the nation since integration. That’s over fifty years that this race and social justice problem has remained in action, thriving unchecked, doing its thing, while remaining totally unidentified. It’s been ten years since this race and social justice incident of Sgt. Crowley’s arrest of Prof. Gates gave us this irrefutable game-changing video evidence of everything one needs to know to finally identify the root of the systemic race and social justice problem and the long awaited solution.
Finally, we have this ultimate high profile race and police incident that exposes the root of this unsolved race and social justice problem in action, showing the integrated mainstream news media deferring to the police in this race and police encounter, even knowingly supporting the police cover-up. Conversely, we see no awareness of this racist news media action even amongst our best and brightest black folks when it was directed against the first black President with the whole nation watching.
That’s what’s been missing, the most visible and vilified race in the nation, black Americans are without our own national news media presence and representation in the national new media arena. That’s compounded by the lack of knowledge and awareness ofthe root of the unsolved race and social justice problem being the lack of our own national news media presence and representation in the national news media arena. Everyone knows we can do better than this. But this website shows clearly how we can and the obvious solution.
What this shows is why it’s important for us to establish this national news media operation that will give black Americans national news media presence and representation in the national news media arena that we have never had. Plus the ability to impose national news media accountability where it’s needed and has never been.
This is while few black and white Americans are even aware that the integrated mainstream news media never ended their pre-integration racist editorial malpractice. We show that mainstream news media racist editorial malpractice in action in “The Big Cover-Up” video” showing the news media even knowingly directing their racist editorial malpractice against the black President.
This makes clear that being black, we’re all fair game and subject to this integrated mainstream news media racist editorial practice. We must deal with the lack of national news media accountability that fosters this permissive environment that gives cops and the mainstream news media an uncontested free ride to continue in their pre-integration racist practices. That will change when we change the national news media landscape with the inclusion of our own all-inclusive national news media operation.
THE CURE STARTS WITH BEING AWARE OF THE ILLNESS: BEING AWARE OF THE PROBLEM ALLOWS ONE TO APPRECIATE THE SOLUTION
For black Americans and those who support our advancement to understand and appreciate the rare opportunity this website represents in providing this breakthrough realistic path to unprecedented advancement and empowerment that we can all get behind, we must address the widespread lack of awareness amongst us that’s been on full public display in two notable well publicized occasions.
Obama Punked By The News Media is one report on this website showing the depth of the lack of awareness that goes all the way to the top of the food chain. President Obama and his people remained oblivious to this blatant news media racist editorial malpractice in action while being the target of the integrated mainstream news media’s racist editorial malpractice in the infamous case of arrest of Prof. Gates by Sgt. Crowley. Obama and his whole team took the hit and never knew it was all the integrated mainstream news media driven racist editorial malpractice in action.
An even more confirming occasion of this widespread lack of awareness 
among our fellow black Americans of this integrated racist editorial malpractice we have identified was that “Where Do We Go From Here” Oprah’s two-night two-hour television special. The television special turned out to be the ultimate wake-up call revelation for black Americans.
In that whole two day four hour Oprah hosted solution seeking, nationally televised gathering of black thought leaders, activist, and experts on systemic racism, there was not a single word mentioned on the subject of the lack of our own national news media presence and representation. Thus showing the nation and world the depth of the total lack of awareness amongst us of our dire need for our own all-inclusive national new media operation.
The Big Cover-Up” video, shows that integration and the presence of black faces does not mean that the mainstream news media dispensed with their pre-integration racist editorial practices no more than the presence of integrated black police officers means the police and their departments no longer engage in their racist misconduct. We document both of these institutions and their members continuing to engage in their pre-integration racist practices in The Big Cover-Up” video. Welcome to the real world.
Oprah Winfrey, who we greatly admire for her generosity and apparent commitment to do the right thing, in so many areas. She stepped up bigtime for the election of President Obama and true to form went all out in response to the George Floyd awakening by gathering top thought leaders and civil rights leaders. In other words, leading experts on race and social justice, to come up with the best ideas to advance us as a race.
The irony is, Oprah, who has been in the media business her whole professional life. Showed a total lack of awareness of the integrated mainstream news media systemic racist editorial malpractice that was engaged in right in her face. Her girlfriend Gayle King while being a television host interviewed Professor Gates, apparently an old friend, after he was released from that illegal arrest. Basically the interview was a laughing matter as Gayle took the approach that that it was just some funny misunderstanding. Totally missing the breakthrough revelation of the news media editorial malpractice that was being so clearly revealed.
What we have here is a whole race of black people with no idea that this unsolved race and social justice problem is rooted in our being without our own national news media presence and representation in the national news media arena. Plus this leaves us unable to impose news media accountability where it’s needed and has never been. For black Americans and the nation, establishing this all inclusive national news media operation we are engaged in constitutes completing the unfinished business of the civil rights movement.
THE MOST VISIBLE AND VILIFIED RACE IN THE NATION HAS YET TO establish OUR PRESENCE AND REPRESENTATION IN THE NATIONAL NEWS MEDIA ARENA
When we break this equation down to the three power categories of money, politics, and the national news media arena, we show glaring self- negligence in failing to establish our own all-inclusive national news media operation. All inclusive is the key. That means we cover all areas of the news and don’t marginalize ourselves by being a black news operation about black people. Having our own is half of the solution.
It must be multi racial and multi national. As for the editorial direction of this missing national news media operation, all inclusive is the key. You have to know what’s been missing in the natioanl news meai arena to know what to include. Addressing injustices big and small is our north star, national and international. We will cover everything that’s going on in the nation and the world that warrants our attention but making sure black Americans’ interests and concerns are addressed. No longer will we be without our own presence and representation in the national news media arena. Most importantly we will not marginalize ourselves by being a black national news media operation about black people. That’s not the way the world works nor will we. It’s likely we will be the most informative national news media operation in being more widespread and knowledgeable in our coverage.
THE EVALUATION CRITERIA FOR SUPPORTIVE ACTION
Once the commission of the offense has been documented and is determined to be the root of the unsolved race and social justice problem and that’s followed by the understanding that news media exposure is the obvious solution. The only question left to be resolved by any concerned observers is are you good or comfortable with this continuing as it is or is this unacceptable?
THE CLEAR EVIDENCED BASED SOLUTION
Fortunately, this is where “The Big Cover-Up” video presents the definitive answer to that “what to support financially” question, along with the additional enlightened breakthrough information on this website showing that the solution to the unsolved race and social justice problem is the establishment of this knowledge based major national news media operation as a national cable news television network. Plus this shows why it is critical to address the lack of our own national news media presence and representation in the national news media arena.
FORTY SIX MILLION PLUS HAVE SLEPT THIS RACIST REALITY FOR OVER THESE LAST FIFTY YEARS. THAT’S ABOUT TO CHANGE
to be be clear, this advancement requires an independent major national news 
media operation. We’re talking about a 24-7 national cable news television network, that includes a 24-7 online streaming news magazine, and a 24-7 podcast. This is the all inclusive national news media operation that we have been without and working to launch.
As for the editorial direction, we will cover the same news as the mainstream news media but include what the mainstream news media has been missing as demonstrated in “The Big Cover-Up” video, This makes U.S.A.This Week, when launched, the most informative national news media operation in the nation.
This amounts to an unprecedented level of empowerment and the ability to impose national news media accountability where it’s needed and has never been. It will give black Americans national news media presence and representation and unprecedented advancement and empowerment for the first time in history. A concept whose time has come.
