It’s the last remaining major institutional racial inequality since the success of the civil rights movement. The most visible and vilified race in the nation, 46 million African Americans and growing, spending $1.2 trillion annually and counting are without this basic layer of national news media accountability protection in race and police encounters, which is at the root of the unsolved race and social justice problem.  

    With integration, came  spectacular advancements collectively and individually, economically and politically. People gained jobs and careers few had imagined, political appointments and positions few had envisioned. 46.8 million African Americans currently have an annual buying power of $1.6 trillion, equivalent to the 12th largest nation in the world and growing. According to Forbes we have 7 black billionaires and close to two million African American millionaires (1.67 million). Plus we even had a black President. Yet the unsolved race and social justice problem persist alive and well and the key to its solution remains little known.


    The big racist unknown is that the integrated mainstream news media has continued its pre-integration racist practice of supporting the police in race and police encounters. This is the no news media accountability, in race and police encounters permissive environment police have been operating under since integration. This ongoing racist injustice was caught in its most blatant public display live and in living color  in “The Big Cover-Up” video which we alone captured, where we see even the black President was subjected to this racist news media practice. 

    Money has never been the issue in addressing this unsolved race and social justice problem. It’s always been about the message, what’s being passed on from one to another. This is the first time this story is being told with video evidence. Foundations have contributed billions over the years. “Giving back” is widely embraced among our economically successful, who are among the biggest beneficiaries of the success of the civil rights movement. The problem has been and remains the failure to figure out the news media continuing their pre-integration practice of supporting the police in race and police encounters that’s  the root of the unsolved race and social justice problem, which  we’re finally exposing. If you don’t know what you don’t know, you simply don’t know.


    President Obama, marshalled the powers of his presidency, to attempt to solve this unsolved race and social justice problem by convening civil rights leaders, corporate CEO’s, and police chiefs to come up with answers. That ended with Obama launching his My Brother’s Keeper Alliance raising $600 million to get it started. The announced goal is “to address the persistent opportunity gaps boys and young men of color face and to ensure all young people can reach their full potential.”

    However, the unsolved race and social justice problem, the announced objective of the conference of Police chiefs, civil rights leaders, and cooperate CEO’s, remained unsolved. Interestingly, President Obama’s conference and the “My Brother’s Keeper’s” alliance was launched several years after the Gates-Crowley-Obama incident that gave us “The Big Cover-Up” video, showing that despite Obama taking that direct racist news media hit, he apparently didn’t realize the news media racist practice to which he was directly subjected.  

    In his post precedency memoir, A Promised Land, Obama wrote that according to the White House‘s polling, this Crowley-Gates incident caused a larger drop in white support for his presidency than any other single event,[4] That shows the power and consequences of news media driven misinformation, particularly on race and social justice and the need for the solution we’re presenting here. There can be no better evidence of this destructive built-in racist news media practice showing even the black President wasn’t exempt. More importantly it shows how oblivious we all have been to this news media racist problem in race and police encounters.  


    Let’s face it, this is fifty years running of black Americans  being totally unaware of this news media racist practice of supporting the police in race and police encounters. That shows the unawareness has nothing to do with intelligence or brilliance since all of our great thinkers, writers, black historians, every intellectual or knowledgeable category, going all the way back to James Baldwin and even Malcolm X have slept this racist news media practice of the news media supporting the police in race and police encounters that we are finally exposing. President Obama, who invariably is the smartest guy in the room if he’s present, as mentioned, missed his own subjugation to this blatant in-your-face racist news media action.

    Oprah’s, another example of someone with proximity to the racist problem being a media mogul for years and a big Obama supporter, which made her missing this most blatant public display of this news media racist travesty against President Obama, all the more revealing of how undetectable is this racists news media action. Not only did Oprah miss it, her girl friend Gayle King was a cohost on ABC at the time and was designated to interview Professor Gates while the story was unfolding. Gayle King’s  approach was a laughing “what were you doing getting caught up in that situation?” Not a quote, but words and tone to that effect. Nothing about the false arrest and of course not a word on the  news media cover-up. 

    Oprah has shown she has nothing but good intentions regarding racial advancement and she like many others will most likely welcome these breakthrough racist insights if made aware of them. Toward that end, Oprah put together an all-star panel of leading black thinkers and notables on the subject of race and social justice, attempting to plot the most effective course forward for us to take advantage of the George Floyd “awakening” inflection moment. It proved to be yet another illustration of the depth of unawareness of the integrated news media’s key “systemic racist” practice and problem. The value of “The Big Cover-Up” video can’t  be overstated. These assertions we’re making may come off like super-hype until you see the hard core real life video evidence involving the first black President and then it’s “game on.” No use harping on the reality, it’s time to fix it. 


     The Big Cover-Up” video  has presented irrefutable evidence of the integrated mainstream news media engaged in this racist news media practice that has left no news media accountability in race and police encounters  That means there is an integrated all inclusive  news media concept needed to be established

    What’s been missing is an integrated national news media operation that does not defer to police in race and police encounters, one would think it would be  unacceptable. The obvious solution is to establish what has been missing. That means a national news media operation that includes the interests and concerns of black Americans. That holds those accountable that have been free to abuse their authority. 

    Never has there been more money directed toward the race and social justice problem than since the George Floyd awakening. However, despite all the available money, this speaks to the importance of correct information-the message. The George Floyd Minneapolis police murder prompted an unprecedented outpouring of billions in commitments but the key to the unsolved race and social justice problem remains the big mystery making the money meaningless until it’s directed at the solution.  

    Ours is a history of breaking down racial barriers, doors and ceilings in our progress toward racial equality. However,  there is this last major institutional structural news media platform to be addressed that’s directly connected to the unsolved race and social justice problem.  Even while the unsolved race and social justice problem is the prevailing racist issue the lack of news media accountability in race and police encounters is the unknown heart of the problem that only we have identified.      

    The integration of the news media and police departments as we have shown did not end the pre-integration racist practices in either profession but has given the misleading impression, black faces means black news media representation. The editorial direction of a news organization is determined by the owners of the organization, not by the staff’s ethnicity. 

    In the meantime, we’re talking about putting in place what people have thought was already there. The launch of our all-inclusive 24-7 national cable news television network and 24-7 on-line news magazine  will give black Americans national news media representation for the first time in history. It’s spearheaded by our $500,000 minimum “GoFundMe” campaign to produce the pilot. Once produced, with corporate commercials showing it to be a sound self-sustaining business concept, it will be aired and streamed nationally via YouTube and other social media platforms. The story of fifty years as America’s best-kept news media’s racist secret will be fully exposed and explained in the pilot to justify the $200 million in investment capital required to launch this all-American, all-inclusive, national cable news television network.