Monday, December 17, 2018

A Note From the Founder

“Some men see things as they are and ask why. Others dream of things that never were, and ask why not?” RFK

Looks like persistence is about to pay off with the launch of our “GoFundMe” campaign and a racial sociological phenomenon is about to be put to rest. In this media-driven age, 46 million and growing spending $1.1 trillion and counting are without national news media representation. That’s what we are about to change.

The one thing that can’t be questioned is our unconditional commitment to this national news media concept giving black Americans national news media representation for the first time in history. Our recent Newswire Press release was greeted by a Black Enterprise article with the opening sentence “Babington-Johnson is at it again.” Actually, we have never been “not at it.” “The Big Cover-Up” video in which we document the police and press complicity in race matters not even exempting President Obama in the first year of his administration, shows we have always been on the case.

Being aware of this little known systemic self-imposed racial news media inequality, I have been working on providing black Americans with national news representation for years, however, this is not as much about me as it is about the most visible, vilified and victimized race in the nation, African Americans with population numbers and spending power that can ill afford to be without national news media representation. Anyway you look at it, logic, common sense and even the constitutional right of a free press points to this being the obvious remedy to solve the race and social justice problem that continues to stump our best and brightest.

Even marching and demonstrating to gain news media attention at some point should lead to the obvious conclusion; to get our own national news media apparatus. That has been my perception going all the way back to my college days, particularly during the civil rights movement. As time went by it became apparent to me that if this obvious solution was to take place, I would have to be the one to make it happen.

My initial strategy was to produce a national weekly news magazine first and then spin it off to a weekly 60 Minute’s type TV news magazine show. I produced a 44-page prototype. The name U.S.A. ThisWeek was purposely selected when we started in 1994 so as not to suggest limitations like “black weekly.” Our editorial approach has always been about all-inclusive with an emphasis on including the issues, interests and concerns of black Americans and not buying into the mainstream news media’s racially dichotomized approach. Everything is related, artificial separations ignore the realities.

“A Mind Is A Terrible Thing To Waste ” “A Mindset Is A Hard Thing To Replace”

Despite the logic and common sense of this concept, black venture capital people we approached were convinced that major advertisers would avoid a “tell it like it is” national news media vehicle providing black Americans with national news media representation.

We produced a 44-page prototype of U.S.A. ThisWeek that had both Chrysler and Chevrolet purchasing four-color full-page ads in our prototype empirically putting that “can’t get major advertising” myth to rest.

With the advancement in technology, a 24/7 all-inclusive national television cable news network and a 24/7 online news magazine is now the logical and common sense concept to fill this national news media void. This requires producing a television news day pilot to show potential investors what this all-inclusive national television news media network concept looks like.

Social media platforms including Facebook, Instagram, Twitter and Linkedin will be used to get the message out about our “GoFundMe” campaign.

Interestingly, in our brief flirtation with Indiegogo, we didn’t use social media and had limited success. We raised $2,500 from family and friends, which we have immediately put to use to update our website and put a social media team in place to effectively pursue this “GoFundMe” campaign. Indiegogo seemed more appropriate for products, devices, inventions, etc. Conversely, “GoFundMe” is more compatible for social causes, so here we are.

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