A Whole New Perspective


If there is such a thing as racial malpractice, we as African Americans are guilty. To allow 46 million African Americans and growing spending $1.2 trillion annually and counting to be without our own national news media representation while allowing this “race and social justice problem to remain unsolved is unacceptable. Fortunately,  we have the solution and a plan to make it happen.

Conditioning is the key.

For black Americans to have this enormous power but unable to recognize how to use it effectively is comparable to training This image has an empty alt attribute; its file name is Elephant-1.jpga big powerful elephant to believe a rope and a stake in the ground is enough to keep him in check.

Regardless of wealth or status, from Black Lives Matter” people to National Anthem pro-ball players kneeling or making Espy group speeches or even high profile black entertainers like Beyonce, they all have one thing in common. They see this is as good as it can get and see the news media as a powerful force whose attention must be gained to impact the racial situation. They have embraced the fifty-year-old “civil rights movement” demonstration model as our most effective go-to move. 

We are introducing a whole new way for us to see ourselves as black Americans. No longer will we be this helpless powerless race relying on demonstrations for news media attention from a middleman mainstream news media. Establishing our own national news organization will move us from the sidelines to the forefront in the national news media arena finally making us full participants in society. This is the all-inclusive national news media concept America has been missing, has needed and has been waiting for.

All-inclusive” is the key – meaning we are not going to continue marginalizing ourselves by being a 24-7 black national cable news television network version of Jet, Ebony or BET. Our all-inclusive enlightened editorial philosophy will cover the same national news but include the issues, interests, and concerns of black Americans, which other news organizations have been omitting. This gives us a competitive advantage over the major news organizations. Most important, we will include accountability where it has never been.

By providing more factual reporting on race and police matters,  we will create an environment making it more difficult for other news organizations to engage in cover-ups in cases involving race. 

With the three groups to whom we are reaching out to, there is enough lack of awareness to go around. (1) The News media people. (2) Black Americans relying on demonstrations as their go-to move. (3)A select group of black and white Americans we believe would respond positively to this obvious solution if made aware of its existence.

This logical common sense solution is going up against a built-in mistaken mentality among all three groups that with the integration of law enforcement and the news media they ceased their racist practices in both professions. “The Big Cover-Up” video shows the racist practices persist in both professions. Police continue to engage in abuse and the unjustified killing of unarmed black males and the integrated news media knowingly supports police misconduct in race matters. 

Basically, we’re showing the news people they are witting or unwitting participants in the race and social justice problem.    Conversely, we have to show black Americans how the news media is engaged in racist practices despite being integrated.

 Introducing A New Way Of Thinking And A New Way Of Being

No one expressed the acceptance and resignation to this second class status more explicitly than LeBron James’ well-intended and widely publicized contention that it’s going to be a long time before we can feel equal as African This image has an empty alt attribute; its file name is lebron.jpg  Americans,” his reaction to his LA garage door being spray-painted with the “N” word. We offer this observation. Any black person waiting for a kumbaya from all the “haters” before we can feel equal as African Americans are relegating themselves to a permanent case of a racial inferiority complex.