A STEP UP FROM JACKIE ROBINSON

It’s ironic that our integration progress from major league baseball, to integration of schools by the supreme courts and Presidential action and the voting rights acts  were all based on a collective effort. However, this  ultimate level of our advancement and empowerment in the news media arena is up to us to make it happen.

Branch Rickey brought Jackie Robinson into major league baseball breaking  the long-standing color barrier. On October 31, 1950, 21-year-old Earl Lloyd became the first African American to play in an NBA game when he took the court in the season opener for the Washington Capitols.  in 1951, Althea Gibson became the first African American to play at Wimbledon. She went on to become  the first black tennis player to win the Grand Slam.

Our history is full of first achievements, by individual African American, towards the ultimate objective of racial equality. These notable achievements are not limited to sports and entertainment. While some are based on racial barriers being removed, by those in  power, others are based on personal ambition and individual ingenuity, particularly in sports and entertainment. The sum total of these achievements since the  civil rights movement and integration has been spectacular. 46.8 million African Americans currently have an annual buying power of $1.6 trillion, equivalent to the 12th largest nation in the world and growing. According to Forbes we have 7 black billionaires and close to two million African American millionaires (1.67 million). The progress is spectacular, with  race and social justice remaining the major unsolved problem to be addressed. 

Once the color barriers were removed in the professional sports world, individual skills and talent became the criteria for being hired and getting paid. This gave many  black professional athletes an unprecedented level of economic  power and independence. The NBA in 2021 was composed of 73.2 percent black players. In 2021, around 58 percent of NFL players were African American. There is a long and distinguished history of black professional athletes stepping up and speaking out on racial equality going back to the days when professional black ball players showed their collective support for Mohammed Ali when he was being widely denounced for declining to serve in the military. 

Remarkably, this little-known news media’s racist editorial practice of supporting the police in race and police encounters is a systemic racist practice that has  gone undetected since integration until now. That’s over fifty years running and is at the root of the unsolved race and social justice problem.

Nevertheless, we’re showing the widespread lack of awareness of this last major institutional racist problem that’s graphically exposed in “The Big Cover-Up” video showing the little-known news media continuing its pre-integration racist practice of supporting the police in race and police encounters. It’s so systemic even the involvement of the black President in the high profile Sgt Crowley Prof Gates arrest incident did not deter those in the news media from knowingly engaging in their editorial racist practice by supporting Sgt. Crowley lying and filing a false police report to justify his racist illegal arrest and cover-up in defiance of President Obama’s justified public criticism.

If we are not the only source aware of this news media editorial racist practice, we’re certainly the only source that picked up on this signature racist news media incident and recorded it in “The Big Cover-Up” video giving us the irrefutable video evidence of this systemic racist news media editorial practice that has persisted during these fifty years of integration.

THE OPPORTUNITY FOR REAL ADVANCEMENT FEW HAVE ENVISIONED OR IMAGINED    

Knowing all that we are showing and exposing, we can’t let the whole race and so many others remain totally unaware of this ongoing news media editorial racist practice that’s at the root of the unsolved race and social justice problem.  

This is a news media racist practice that’s been going on since integration. Now we’re looking at how deep this is imbedded to see the black ball players, celebrities, and others hanging out with President and none of these supporters showing any awareness of the news media subjecting the President to the racist injustice. Surely the President’s first race and police national controversy would have his supporters following the news reports. However, that none of his supporters and friends picked up on that blatant racist display by the news media shows the challenge before us. It shows that without “The Big Cover-Up” video  there is no telling how blatant those in the integrated news media can be without people figuring this out.  There was total lack of awareness of the news media subjecting professor Gates and more importantly, President Obama to that totally insulting racist editorial injustice we captured and exposed in “The Big Cover-Up” video. That shows how critical it is that we are without our own national news media operation, which leaves us unable to counter the mainstream news media from supporting racist police misconduct as shown is their practice in “The Big Cover-Up” video.

  MAKING THINGS HAPPEN VERSUS WAITING AND HOPING TO BE HELPED

In declaring this is “a major step up from Jackie Robinson” for black professional ball players, we are really making the point to all of us as black Americans. This is a major level of unprecedented advancement and empowerment that does not require others to give us permission nor legislation or government action. It doesn’t need news owners to give us access, like NFL owners to hire black coaches or approve of  us owning a franchise. This is simply exercising the freedom and power we have. This advancement and unprecedented empowerment is totally up to us to put in place in the national news media arena and advance and empower ourselves. 

 To be clear, to put in place what’s missing is not a black thing. What’s been missing is a mainstream all-inclusive integrated news media operation that includes an editorial policy that holds police accountable in race and police encounters. The best example of how that works is presented in “The Big Cover-Up” video. Had we been in operation at the time of that police and press complicity reporters and news people would have been compelled to adhere to standard non-racist editorial practices. There needs to be a news media operation that sets the standard for straight forward reporting and those who want credibility in the race and social justice arena will have to follow.  

The point is there is a simple common sense solution, which is to put in place what our video has shown has been demonstrably missing. Obviously to address this lack of news media accountability problem in race and police encounters requires establishing an all-inclusive national news media operation that will prioritize an editorial policy that will include the missing news media practice of accountability in race and police encounters. This is the most liberating empowering advancement that can only be achieved by us in the private sector.