This website is a wake-up call and a heads up on our status in this society as black Americans, from the black President of the United States on down. It stands to reason that as we advance, those at the top of the food chain should invest in building on what has been achieved. If there is any group that should reinvest in seeing that the completion of the “Civil rights movement” is realized in finally establishing an all-inclusive national news media operation that imposes the missing news media accountability in race and police encounters, it would be those who have most generously benefited from the “movements” success and who will only benefit further going forward. “A rising tide lifts all boat.”

It’s clear that we are bringing a different perspective of entitlement to the equation that recognizes our rights and obligation as African Americans to exercise all the rights available to us as citizens. Chief among them and the one waiting for us to implement is the first amendment right of a free press. We are committed to continue to educate as we persist in this liberating empowering endeavor.  Our objective is to correct this racial news media inequality and to establish an all-inclusive national news media operation that includes the interests and concerns of black Americans for the first time in history. There are many black and white Americans that share our sentiment who, if they were aware, would find the existing racial news media inequality unacceptable.

Let’s be clear, our goal is to establish an all-inclusive national news media concept that prioritizes including the interests and concerns of African Americans and news media accountability in race and police encounters where it ahs never been.  With national news media representation, we will no longer be marginalized.  In covering the same news-worthy national and international events but including a whole body of relevant racial information, the other news organizations have been downplaying, ignoring or dismissing, that makes our news source more likely to prevail and be in demand?  It’s the biased abridged version versus  the unbiased comprehensive report? This translates into the most relevant and reality-based national news media operation in America. It will definitely be more relevant, progressive, enlightened and fair than the mainstream news media with its tradition and practice of deferring to law enforcement in race and police encounters and more insidiously of knowingly supporting police misconduct when race is involved.  Although this does not happen in every instance, it happens often enough to show its as real a practice in the news media as the code of silence is in law enforcement and we have the perfect video proof.

Unprecedented empowerment, the ability to impose accountability where it has never been, no longer being a marginalized race in the society; there are more than a few black and white Americans who will undoubtedly find these advancements appealing. People feeling they have no alternative but to march and demonstrate for news media attention regarding various racial issues has become the perceived only option as a result of this long-term news media void. Introducing this all-inclusive integrated national news media presence means the need to demonstrate to gain news media attention recedes when we have our own all-inclusive national news media representation for the first time in history.

We are still marching and demonstrating as the ultimate means to protest against injustice. Even the tweeting and Instagramming is more venting and expressing discontent than putting mechanisms  in place to bring about real change.

Holding police and community seminars, the premise being the police will get to know members of the community and vice versa, thereby making for better police and community relationships has been going on for years. Periodically, the justice department and the FBI  conduct these seminars around the country. This police “get to know the community drill” is not new. Meanwhile, the police killings of unarmed black males continue uninterrupted with alarming regularity.

The recent revelations of these law enforcement racist killings via camera phones and YouTube has resulted in new attention being directed at this race and police problem but no new solutions. President Obama generated over $600  million to his “My Brother’s Keeper” Initiative.  Michael Jordan, the poster child for black superstars remaining silent on race matters, was recently prompted to speak up and made a $2 million donation to the cause.  He reportedly donated $1 million each to a police charity and the NAACP Legal Defense Fund, saying “I can no longer stay silent.” There are other high profile professional athletes now speaking up highlighted by the ESPY speech delivered by LeBron James, Chris Paul, Dwayne Wade and Carmelo Anthony. Not to be ignored are WNBA players engaging in their own demonstrations.

Accountability in race and police encounters is key to the unsolved race and social justice problem, which is being partially addressed with the introduction of body cameras for some police departments. In other words, this is all about accountability. With the long-standing little-known tradition and practice of the news media knowingly supporting police misconduct in race  and police encounters eliminates  the element of accountability. With the “code of silence” and the news media being supportive of police in race and police encounters leaves a wide open permissive environment for abuse of authority and an impunity free playground. That’s the real world as it now stands.  But that’s about to change with the launch of this new all-inclusive national news media operation.