Looking For The Solution In All The Wrong Places


When some of our wealthiest – among the biggest beneficiaries of the “civil rights movement,”take a stand on racial injustices, rely on mimicking iconic demonstrations of people who didn’t have nearly the resources of today’s multimillionaires fifty years ago, it raises the question. In this day and time, can’t we be more effective than these demonstrations? In the words Obama made famous. “Yes, we can.”


Finally, we are addressing the last remaining institutional racial inequality that few are even aware it’s an issue, let alone it being at the heart of the long-unsolved race and social justice problem. 46 million African Americans and growing – spending $1.2 trillion annually and counting, don’t have national news media representation. This means the most visible, vilified race in the nation, African Americans, are without the most effective accountability imposing device we can ill afford to be without. It also means we are not effectively using our power in failing to establish our own national news media representation. This self-imposed racial inequality is one that only we can fix and a responsibility we have assumed here.


The launch of our all-inclusive 24-7 national cable news television network will give black Americans national news media representation for the first time in history. It’s spearheaded by our $50,000 minimum “GoFundMe” www.usathisweek.com campaign to produce the pilot. Once produced, with corporate commercials showing it to be a sound business concept, the pilot will be streamed nationally via YouTube. Included in the streaming will be our “People Power” capitalization concept: One million shares offered at $200 a share with no individual allowed more than five shares. This allows us to raise $200 million to launch our 24-7 all-inclusive national cable news television network and 24-7 on-line news magazine with a potential opening viewership of a million partner/owners/ viewers. https://usathisweek.com/how-well-make-it-happen/

“All-inclusive” is the key – meaning we are not going to continue marginalizing ourselves by being a 24-7 black national cable news television network version of Jet, Ebony or BET. Our all-inclusive enlightened editorial philosophy will cover the same national news as the others but include the issues, interests, and concerns of black Americans, which other news organizations have been omitting. This gives us a competitive advantage over the major news entities providing a more comprehensive representation of events as they unfold. Most important, we will include accountability where it has never been and not defer to law enforcement in race matters.


We are introducing a whole new way for us to see ourselves as black Americans. No longer will we be this helpless powerless race relying on demonstrations for news media attention, which amounts to going through a middleman mainstream news media. Establishing our own national news organization will move us from the sidelines to the forefront in the national news media arena, finally making us full participants in society. This is the all-inclusive national news media concept America has been missing, has needed, and has been wait for.



What makes the lack of our own national news media so critical is both the integration of law-enforcement and the news media, contrary to popular belief, did not end their racist practices in either profession. Obviously, police abuse and unjustified killings of unarmed black Americans has continued with integrated police departments to this day. The unknown has been the integrated news media’s role in deferring to law enforcement in race matters, often knowingly covering-up police misconduct when race is involved. This is the key to the unsolved “race and social justice problem” because the partner-in-crime role of the integrated news media, has been totally unknown and unidentified up until now.

The Big Cover Up” video https://usathisweek.com/featured/caught-the-big-cover-up/ is as important as any footage produced during the civil rights movement. Here’s why. The civil rights footage showed white America the racist brutality and injustice engaged in by law enforcement. Conversely, “The Big-Cover-Up” video shows black and white America how the entire integrated mainstream news media engages in the racist practice of often knowingly covering up police misconduct when race is involved. Most importantly, it shows how critical it is for us to establish our own all-inclusive national news media operation, address the last remaining institutional racial inequality and complete the unfinished business of the civil rights movement.



The Big Cover-Up” video is exhibit “A” and the “smoking gun” rolled into one, showing the ultimate example of press and police complicity in race matters. It exposes and destroys the myth that integration ended police and press racist practices. It’s a catalog of press and police complicity, some being racist, all showing how the news media has contributed to the persistent unsolved race and social justice problem. Te video shows how the integrated news media manipulated information to support the revealed false police report of Sgt. Crowley in this Gates-Crowley-Obama race-related case.

News media complicity kicked in after a televised Perry Mason moment aired nationally on FOX News and CNN’s Anderson Coopers’ hour. It showed Sgt. Crowley had blatantly lied on his police report proven by the contradicting 911 call in his own voice. The video shows black cops adhering to the “code of silence” and black reporters for CNN, Don Lemon and T.J. Holmes conducting subsequent interviews, redirecting the news media narrative away from Sgt. Crowley’s already revealed false police report. The new angle was about police resentment of “unjustified” criticism of police by the black President.

Seeing prominent black spokespeople like Colin Powell, Juan Williams, saying the presence of black police officers means there was no racial misconduct shows how widely that integration myth has been embraced including among black Americans. Even Stephen A Smith and Eugene Robinson showed susceptibility to the myth of police infallibility in race matters.


The video shows that despite integration, these updated racist practices are deep-seated and continuing with both police and press, thus explaining why the problem remains unsolved – the news media’s presumed role of watchdog does not apply often in police and race matters. Most importantly, the video shows the awareness required to cover and report racial injustices that have been routinely ignored and where accountability needs to be applied. The take away is if the President, highest black man on the food chain, is not exempt from these racist actions, where does that leave the rest of us?

The number of cottage industries and community actions groups sprouted over the years around solving this “race and social justice problem,” all over the country is countless. In the meantime, press and police complicity has been flourishing undetected and unaddressed right under our proverbial noses. The recent Obama committee of CEO’s, police chiefs and civil rights leaders plus Roger Goodell’s NFL owners and players panel are the latest high-profile endeavors completely stumped trying to solve this thing.

Though these two groups committed $687 million to racial concerns, the race and social justice issue prompting their efforts remained unsolved because like all the other efforts, they never identified the main problem, which is lack of accountability and the news media’s role in the complicity. This means these problem solvers are looking for solutions everywhere but where the problem is located – the lack of the ability to impose accountability. The mainstream news media does not often extend that protection to black Americans. As the song says “God bless a child who’s got his own.”


For the first time in history we finally have a clear choice as black Americans. We can support establishing our own national news media representation and become full participants in society or continue to be marginalized second class citizens relying on marches and demonstration as our go-to move to combat racial injustice. Philanthropies have spent billions over these post-civil rights years on the unsolved race and social justice problem. Understandably, not everyone has an interest in seeing this problem solved.

The concept of giving back is widely embraced but the awareness of this opportunity to support unprecedented empowerment and full participation in society is little known. Our minimum $50,000 GoFundMe campaign to produce the television pilot is sitting and waiting for the word to get around exposing this logical, common sense solution, giving black Americans the most significant advancement since the success of the civil rights movement.

It should be clear, this is not just filling a news media void, it’s finally putting in place the protection that comes with exercising our first amendment rights of a free press in the constitution. One thing we hope to achieve is changing the powerless mentality being passed along to our youth, thinking our only option is to remain powerless and subservient with demonstrations being our go-to move. This, we are countering by showing we can assert ourselves in the news media arena and become full participants in society.