A Major Racial News Media Inequality Exists And Persist That Is Unacceptable
This lack of our own national news media is this little known long-standing most fundamental racial inequality going on in America. The news media directly impacts all aspects of our existence particularly including the race and social justice problem that has defied a solution up until now. It’s a sociological phenomenon that the most visible, vilified and victimized race in the nation, black Americans, are without national news media presence and representation. The news media is the source from where information is shared, impressions are made and hearts and minds are won. Not having our own national news media means, in the information game we have yet to put a team on the field.  Thus we aren’t even in the game and what’s worse, most of us are totally unaware of our racial news media vulnerability, impotence and it being a key factor in the race and social justice issue that has eluded a solution to date.

An Unoccupied News Media Power Base Is Being Conceded
Forty-six million black Americans and growing spending $1.1 trillion annually and counting are without our own national news media operation. This means a major market is waiting to be served, a major power base is unoccupied and a substantial business opportunity to sustain the operation is yet to be launched. There is no reason to concede our news media control to mainstream news media domination, particularly since “The Big Cover-Up” video reveals the folly in relying on their sympathy or accommodation. We can take this thing to the next level by covering and reporting national and international news and prioritizing including the interests, issues and concerns of African Americans. We will present a more comprehensive and realistic news reporting of the nation and world events as they unfold with our own all-inclusive national news media operation.

We can compete by being all-inclusive, insuring the interests and concerns of African Americans are included and not misrepresented, downplayed, ignored or downright dismissed and become the most trusted national news media organization in America. To paraphrase that old saying, “the truth will set you free” and give us a competitive advantage in that we will be including relevant information that the mainstream news media has been pointedly omitting. That’s the objective of this endeavor.

The Constitutional Right Of A Free Press Is Yet To Be Fully Exercised By Black Americans
The constitutional first amendment right of a free press was designed to give the people the right to put in place a news media apparatus to monitor and expose as a deterrent to those who would choose to abuse their power and authority. This is a right that we as black Americans have yet to fully exercise by establishing our own national news media operation. It’s the lack of our ability to impose accountability that is directly responsible for the impunity with which we are being abused particularly by law enforcement with the mainstream news media often collaborating either by commission or omission. Less this is considered to be an unsubstantiated charge, we offer exhibit ”A”, “The Big Cover Up” video, which demonstrates our ability to monitor and expose police and press complicity. It shows how we can work the system the way it’s designed to be worked.

Finally, Accountability Where It Has Never Been
The inability to impose accountability has allowed a myriad of racial injustices to prevail. The best-kept mainstream news media secret is their tradition and practice of knowingly supporting police misconduct when race is involved. We have finally exposed this ongoing racist travesty with irrefutable evidence (The Big Cover Up video). It doesn’t happen in every instance but often enough to show it’s as real a practice in the news media as the code of silence is in law enforcement. The racist practice is so ingrained in the news media that more than a few of the journalist and reporters may not even realize their participation. Nevertheless, this racist practice between police and the press will no longer go undetected, unchallenged and unreported with the launch of this national news media operation.

Until we have our own national news media we remain a marginalized people with less than full participation in the society.

Long-Term Negative Impact On Self-Defeating Mind-Set
One of the more costly casualties of this long-term absence of our own national news media is the negative cultural mindset that has been widely embraced by black folk accepting this news media inequality as an immutable reality, which can’t be altered or addressed. Institutional racism is not nearly as challenging as a conditioned racist mindset seemingly internalized by black Americans. For those afflicted with this self-defeating mentality, it stops people before they get started. We see it manifested in a number of ways. When one’s imagination can’t process an apparent level of empowerment even after it being fully described to them, as we have in presenting having our own national news media and it not being immediately embraced, shows how deeply a defeatist mindset can be internalized, resulting in the inability to recognize a common sense solution when presented.

The truth is you don’t have to be a genius or of a particular race to figure out if the solution we are presenting makes sense. The most visible and vilified group in America with a history of racial bias in the news media does not have our own national news media operation. That’s an obvious racial inequality and therefore a very real American problem we are exposing and solving.

The truth is we must make clear our editorial directions. There should be no confusion regarding this being a black news media version of Jet, Ebony or BET. All-inclusive is the key, meaning we will cover the same national newsworthy incidents and occurrences but prioritize including issues, interest and concerns of black Americans as it relates to a more accurate and comprehensive report of events as they unfold. Finally it means there will be accountability where it has never been.