This Is Not A Black Thing This Is An American Thing


It’s the closest thing to a bait and switch involving race in America since the success of the civil rights movement and integration of which few Americans are even aware of the deception. The widespread unawareness of the mainstream news media’s key role in police and race matters is at the root of the unsolved race and social justice problem.

     Don’t let the black faces fool you!

It comes down to black and white Americans have bought into the misleading myth that with the integration of police departments and newsrooms, they ceased their racist practices in these two key professions. We know it hasn’t ended with the police, thanks to camera phones and Youtube. But the key unknown is not knowing it hasn’t ended with the news media.

Supporting the police in race matters is the integrated news media’s great American racist secret. Presumed to be unbiased with integration, the news media has never missed a beat in their little known racist’s tradition of supporting the police in race matters.


Exposing these systemic racist practices in the news media is like solving the ultimate cold case file. “The Big Cover-Up” video is exhibit “A” and our “smoking gun.” It shows an incident of the integrated news media knowingly covering up police misconduct in the quintessential race case that involved the black President.

To learn that the integrated mainstream news media defers to law enforcement when race is involved and often knowingly supports police misconduct in cases involving race as exposed in the video confirms this being systemic. This is the ultimate news media deception with many of the participants being unaware of their racist practices that we have endured for the last fifty posts “civil rights movement” years. This is the root of the unsolved race and social justice problem.

It’s the last remaining structural racial inequality. 46 million black Americans spending $1.2 trillion annually lack national news media representation. Remarkably, few Americans are aware of this basic racial inequality that has allowed these news media racist practices to persist undetected, unchecked and unopposed, which we’re ending.

Our minimum $50,000 GoFundMe campaign is to produce the pilot to launch our  24-7 all-inclusive national cable news television network and 24-7 on-line news magazine. It’s the ultimate solution to the unsolved race and social justice problem. This is the structural change and the news media operation the American people thought existed and that we black Americans can no longer afford to be without.

Whole industries have been spawned pouring billions into concepts and projects to address the race and social justice problem over the last fifty years to no avail. We have a nation of genuine do-gooders that are totally unaware of the root of the unsolved race and social justice problem we have identified. Nor are they aware that the most significant empowering advancement is available to us, which we are in the process of implementing. This endeavor is designed to share this information, raise awareness and ultimately make this all-inclusive national news media operation happen. They simply don’t know what they don’t know regarding the news media’s key role in this race problem as exposed in “The Big Cover-Up” video.

These are among our best and brightest, millionaires and billionaires, black and white, intelligent and otherwise, including major philanthropic foundations, Ford, Kellogg, MacArthur, George Soros’ Open Society Foundation, etc. President Obama took a swing at this race and social justice problem, convening CEOs, civil rights leaders, and police chiefs. Roger Goodell most recently announced the NFL is partnering with JayZ in pursuit of the solution.  Now it remains for us to make those looking for answers to be made aware of this enlightened solution.

The one thing all these efforts have in common is their complete unawareness of the mainstream news media’s role is at the heart of this race and social justice problem. That’s why “The Big Cover-Up” video is critical to educate the American people on this systemic racist practice in the mainstream news media. It shows it’s part of the “unwritten rule” in these news media organizations’ agenda of supporting the police in race matters. We can do better.

Awareness is a key ingredient in success. If you have it, teach it. If you lack it seek it.” Michael Kitson

Making Black Lives Matter

If we want “black lives to matter” we have to make them matter ourselves. If there’s such a thing as racial malpractice we’re committing it in treating ourselves like second class citizens by not exercising our free press constitutional rights to establish our own all-inclusive national news media operation. This is on us to fix this problem.

The product is information. There is no reason we can’t be the leading and most reliable national news media operation in the nation. If the mainstream news media chooses to have a racists agenda as their approach to serving the nation, that’s their prerogative.   News organizations have various editorial policies. Ours is all-inclusive unencumbered by a racist agenda and accountability where its never been. This is the news operation Americans thought they were getting from the integrated news media. In other words, this is what America has needed and has been waiting for.

We’re introducing a whole new way for black Americans to see ourselves and how we will be perceived, no longer as a second class, powerless people relying on publicity-seeking demonstrations as our go-to move. This takes us from the sidelines to the forefront in the national news media arena. We excel in so many areas. We can no longer afford to leave the most important information power base unattended and unoccupied, particularly, when made aware of how the integrated mainstream news media is misusing and abusing the fourth estate at our expense with its little known racist agenda we have clearly and finally exposed.