For a race that excels in so many areas, the news media arena is the one key power base, with life and death consequences, in which we have yet to establish our own national news media presence and representation. More important, this endeavor takes us as black Americans from the sidelines to the front lines. There is a concept often stated by coaches in sports, which is putting their players in position to be successful. That in effect is what this development will achieve for a whole race.

There is a mentality of acquiescing and acceptance that has been nurtured over years of being without our own independent national news media presence. Seeing the integrated newsrooms and the black faces in front and behind the cameras can be misleading in suggesting the news organizations editorial direction is sensitive or presenting a racially unbiased report.

Even having a sizable social media platform can be delusional giving one a sense that millions of likes or followers offset the fact that as a race we are without our own national news media presence and representation. One’s tweets can’t cover and report in depth on the daily incidents and events unfolding around the nation and the world.

Conversely, having a national news media organization receptive to citizen reporters calling in on our 800 number or emailing news tips, which we, in turn, can give in-depth coverage and report on is a level of unprecedented empowerment that will now become available.

Corporations, police departments, mainstream news media organizations all had to drop their racial barriers in order for black Americans to integrate their operations. The one power arena that we don’t need permission or the removal of racial barriers to participate is the news media arena. This is a self-imposed racial inequality which is unacceptable. That’s about to change

We are offering the rare opportunity for those who have been venting on their Facebook pages frustrated at events they observe and the lack of adequate news media coverage. You can get directly involved not only in being able to news tip us but even in participating in making this concept happen. Check out the “HOW WE’LL MAKE IT HAPPEN” page and be among the first $20  1,000 participants. The key to this fundraising concept is despite us raising $300,000 for our pilot, no one is asked to donate more than $20.

We are introducing the ultimate change with this strength-in-numbers “People Power” “The $20 Price Is Right” social media funding approach. Briefly stated, this website explains many of the reasons for us establishing our own national news media operation, which includes our social media-driven fundraising campaign to achieve the necessary capital to produce the television news day pilot. The pilot is key to show people what an all-inclusive television news day will look like. Join the movement by providing your email address to participate in the $20 “People Power” campaign.